As a skilled digital learning/design/marketing professional, and forward-thinker, I truly enjoy all of the elements involved in creating and managing digital designs and written content for all kinds of websites, including e-commerce. I almost never pass up an opportunity to make a terrible photo look dazzling, and I delight in creating specialized buttons, banners, icons, and headers. I very much appreciate, and will rejoice over a well-timed GIF. Whether you have an eCommerce site, business, or blog, I can keep your site updated and optimized to keep your customers (and Google, etc.) happy. Whether the goal is to entertain or to persuade, I love the craft, and the challenge, of writing with purpose and keen to take on almost any writing assignment. I am curious about many, many things and am very good at finding, interpreting, synthesizing, and conveying information on virtually any subject matter. I enjoy seeing the bigger picture that emerges from data-gathering efforts. My balanced work-style is both task and goal-oriented, accounting for the details while keeping the big picture in sight. I look forward to learning about your project and helping you accomplish your goals.
Digital Marketing: WordPress, Google Analytics, on-page, and technical SEO, site analysis, keyword research, social media management (Facebook Business Manager, Instagram, Pinterest, LinkedIn) eCommerce integrations, PHP, MySQL Database, Photo/Video Editing: Adobe Photoshop, Lightworks, Final Cut Pro, Learning Management Systems: Canvas, Blackboard, Soft Chalk, BizLibrary Instructional Design and Presentation: Articulate Storyline. Articulate 360, Microsoft PowerPoint, Keynote, Prezi Online Meeting Facilitation: GotoMeeting, Zoom Writing & Word Processing: Microsoft Office Suite, Google Docs
EDUCATION & CERTIFICATIONS
Master of Arts, Adult Education/Workplace Learning – Texas State University, San Marcos, Texas
Bachelor of Arts, Psychology/Criminology – Indiana University of Pennsylvania, Indiana, Pennsylvania
In addition to having earned my master’s degree in Adult Education/Workplace Learning from Texas State University, I have earned the following digital marketing credentials:
Certified Content Marketer, Digital Marketer, 2018
Copy Writing Specialist, Digital Marketer, 2018
Ecommerce Marketing Specialist, Digital Marketer, 2018
Search Marketing Specialist, Digital Marketer, 2018
Paid Media Acquisition, Digital Marketer, 2019
Financial Literacy Educator, Financial Literacy Coalition of Central Texas, 2016
Ecommerce, Web Design & Management – Developed and currently manage small business web sites and marketing. Opened and currently manage all aspects of an online clothing and accessories shop.
Program/Project Management – Exceeded or met all program performance measures over 4+ program years, with zero auditory findings over 3+ years.
Learning Management Systems – Implemented and managed a new Learning Management System, achieving a 75% take-up rate within three months of launch.
E-Learning/Instructional Design– Designed and delivered online onboarding training modules for workforce development professionals.
Instructor-Led Training/Presentation – Planned and implemented professional training presentations for workforce development professionals and job seekers; provided classroom instruction to college-level students.
Career Counseling/ Student Services – Provided career path, educational, and employment counseling to adult and juvenile populations with significant barriers to employment, resulting in hundreds of individuals obtaining self-sufficiency. Facilitated the acquisition of over $250,000 in student financial aid to at-risk students at local area high schools.
HOBBIES, OTHER INTERESTS, & LIFE EXPERIENCE
In addition to the digital learning and marketing professional experience and education listed above, I have enjoyed a rich and varied life experience including, but still not limited to, having appeared in several community theater productions, completed several comedy improv classes, worked as an extra and a production intern in movies and television, (Friday Night Lights, Gene Generation, Bad Kids Go to Hell), volunteered for Austin Film Festival, completed studio and field production coursework through local cable access channels, Channel Austin and Access Tucson.
For over three years, I provided direct services to the homeless populations in three cities and worked with victims of domestic violence. I have sold Dish Network satellite dishes as a vendor at numerous county fairs across the state of Pennsylvania, cleaned houses, wrapped sandwiches, dug a few ditches, gathered census data, and during one summer, helped to keep Austin’s swimming pools clean and sparkling.
My background in education and experience with digital learning and marketing, coupled with my solid project management and training skills, ability to troubleshoot problems out of existence, and learn new processes quickly makes me an excellent resource for anyone looking to start something new and/or get something done. I am available for consultation mostly anytime and can be reached via email or by text at 512-355-6217.
TEXT: (512) 355-6217 I’ll be happy to speak with you by phone if you like; so that I can give you my full attention during the call, please send a text message and/or an email first to schedule a time for the call. Thank you.